Login with your registered email

Organized by

Higher Education Forum

12-1 F., No. 129, Sec. 1, Fuxing S. Rd.,
Taipei, Taiwan
Tel: + 886 2 2740 1498
Fax: + 886 2 2752 2642

Keynote Speech

HOME > Keynote Speech

   Kim, Yong Ho
 Associate Professor
 Pukyong National University
Topic: Multimedia Learning for the Better Education: Visual Attention and Semantic Integration
The cognitive model of multimedia learning compares perceptual information through different channels with the topical semantic information already in the working memory. It is expected that this semantic topic process is to collate the provisional topic with newly incoming video elements. The renewal or updating process of the provisional topic by viewers must be a complex cognitive process of integrating the results of the processing of audiovisual elements that are newly introduced with this complex of provisional topic and pre-processed audiovisual elements supporting the topic. Research literature on the video summarization indicates importance of the development of an un-obtrusive method of gathering external information of video users (Z. Lu and K. Grauman,, 2013; W. Ren and Y. Zhu,, 2008; A. Porselvi and S. Gunasundari, 2013). The analysis of event-related potentials (ERP) is such a method which extracts only a result of reaction with respect to certain stimuli from the brain waves.
Brief Introduction of Kim, Yong Ho

B. A.: Seoul National University. Mass Communications, 1975-1979.
M. A.: Seoul National University. Mass Communications, 1979-1985.
Ph. D.: University of Wisconsin, Madison, School of Journalism, 1987-1991.

Professor : Dongkuk Univ. Assistant Professor, 1995-1997; Pukyong National Univ. Associate Professor, 1999-.
Research Fellow in Chief, Korean Broadcasting Commission, 1991-1995
Lecturer : Korean Foreign Univ., 1985-1986; Segang University., 1991-1995; Korea Univ., 1994-1995; Seoul National Univ., 1991-1997; Yeongnam Univ., 1997-1999.
Reporter, Korean Army, 1979-1982.
Advertising Account Executive, Korean First Creative, 1979-1985.

Chief Editor, Journal of Broadcasting and Communication, MBC, 2012-present.
Memberships: AEJMC, 2013-; ICA, 1990-; Korean Association of Journalism Studies, 1990-; Korean Broadcasting and New Media Studies, 1993-.
Executive member for Korean Association of Journalism Studies, 2003-2004; Chair-person for Organization Committee, Korean Broadcasting and New Media Studies, 2008-2009.
President, Faculty Council and University Council for Pukyong National University, 2012-2014.

Research Assistants : Center for Journalism and Information, 1991-1992; Center for Medical Information, UW. 1988-1991.
Research Associates : Korean Broadcasting and Telecommunication Commission, 1992-1995; Korean Cable Commission, 1997-1999
Research Fellows : Education Broadcasting System, 2008; Foundation for MBC Broadcasting Corporation, 2005; Korean Broadcasting Commission, 2004.

2005 Book Award, Ministry of Culture, South Korea.
2004 Best Book Award, Korean Association of Broadcasting Studies.

Ups and downs of children's attention to television, Communication Research, 1990.
Attention inertia on bit boundaries, submitted to Information System Division, ICA, 1991. 
Mediating processes underlying cognitive and affective responses to television commercials (in Korean), Advertising Studies, 1991.
An empirical study on the television attention theory (in Korean), Seoul National University, Institute for Journalism Studies, 1991.
Audience's response strategies to double barreled questionnaire item for television program appreciation index(AI) (in Korean), Bulletin of Broadcasting Studies, 1992.
Competition strategies derived from appreciation indices and ratings, (in Korean), Bulletin of Broadcasting Studies, 1992.
Problems of television program ratings (in Korean), Advertising Studies, 1993.
Cultivation of vulnerability by watching television (in Korean), Journal and Society, 1993.
A mathematical model of social influence process (in Korean), Journal of Journalism Studies, 1994.
Cultural Indicator project for evaluating broadcasting culture (in Korean), Studies on Broadcasting, 1994.
Design of integrated regulation scheme for on-air and cable broadcasters  (in Korean), Studies on Broadcasting, 1996.
Is an accumulation assumption of in-direct experiences necessary for cultivation hypothesis? (in Korean), Journal of Journalism Studies, 1998.
Effects of Attention Inertia on TV Watching Behaviors across Message Boundaries, Journal of Journalism Studies (in Korean), 1999.
A study on election turnout perceptions and strategic vote, 2001, Journal of Journalism Studies (in Korean). 1999.
A Study on the regulatory scheme for multi-channel broadcasting, Bulletin for Pukyong National University (in Korean), 2001, 
Prospects on Broadcasting Policy Studies (in Korean), Advertising Studies, 2001.
The Communication Structure in Television News Program (in Korean), Journal of Broadcasting, 2002.
An Experimental Study on the Affective responses to Television Commercials, Using Brain-wave Measurement (in Korean), Journal of Broadcasting, 2006.
An Evaluation Model for the National Consortium of Institutional Repositories of Korean Universities, Proceedings Of The Asist Annual Meeting (SSCI), 2006.
The State of University Institutional Repositories and d-Collection Systems (in Korean), Bulletin for Information Management, 2006.
A Study on the Improvement of the Institutional Repository Systems in the University Environment through Usability Tests (in Korean), Korean Library Studies, 2006.
Designing and Evaluating Digital video Storyboard Surrogates (in Korean), Korean Library Studies, 2007.
Development and Validation of Evaluation Indicators: A Case Study of dCollection, Journal of The American Society for Information Science (SSCI), 2008.
Usability study of digital institutional repositories, Electronic Library (SSCI), 2008.
Mediated structure of visual communication in television dramas: Chatman vs. Bordwell (in Korean), Journal of Journalism Studies, 2009.
An exploratory study on media usage effects on voters election turnouts and strategic perceptions (in Korean), Journalism Studies, 2009.
An experiment on information retrieval of images using structural social metadata (in Korean), Korean Documentation Information, 2010.
Toward a Conceptual Framework of Key Frame Extraction and Storyboard Display for Video Summarization, Journal of the American Society for Information Science And Technology (SSCI), 2010.
Effects of Media Education Programs and Children's Personality Types on Media Competence (in Korean), Studies on Media Education, 2012.
Media Perceptions and the Third Person Effects of Election Poll Reporting (in Korean), Studies on Political Communication, 2013.
Effects of Biased Media Perceptions on Attitude toward Election Poll Censorship (in Korean), Studies on Political Communication, 2013.
Effects of Horse-race Media Perceptions on Attitude toward Election Poll Censorship (in Korean), Studies on Political Communication, 2013.
Factor structure of TV viewing motivation and developing measurement scale for hearing or visually impaired people (in Korean), Studies on Communication Science, 2013.
Perceptions of election poll reporting and their effects on the support for election poll censorship, Studies on Political Communication, 2014.
Structural equation models for mediating roles of the third person effect, importance of electability, and voting behavior and moderating role of education level, Paper accepted to the annual convention of the Association for Educations for Journalism and Mass Communications on the 6th-10th of August at Montreal, Canada, 2014.
Understanding Topical Relevance of Multimedia based on EEG Techniques (in Korean),, Korean Journal of Document and information, vol 50, no. 3, 2016. 361-381.
Automatic Extraction Techniques of Topic-relevant Visual Shots Using Realtime Brainwave Responses:
 ERP N400 and P600 Hypotheses Test (in Korean),, Journal of Korea Multimedia Society Vol. 19, No. 8, 2016.
Semantic Gap of Video Summarization and Semantic Illusion for Visual Information Integration: Testing 
N400 and P600 Effect Hypotheses of Topic- Relevance Using ERP Responses to Real-time Video 
Watching, Annual Conference on Management and Social Sciences, Hawaii, Aug. 2016.

Cultivation Processes Underlying Crime Risk Perceptions, Ph. D. dissertation, University of Wisconsin-Madison, School of Journalism and Mass Communications, 1990.
Informatics (in Korean), Gumi Publishing Inc. 1995.
Understanding Mass Communications (in Korean), Pukyong National University Press, 2000.
Desperately Seeking Audience by Ien Ang, Routledge, 1991. Translated and published into Korean, 1999. 
Communicating Unreality: Modern Media and the Reconstruction of Reality by Gabriel Wiemann, Sage Publications, Inc. 2000. Translated and published into Korean, 2004. 
Visual Communication (in Korean), Visual Communication Association, 2004.
Broadcasting Evaluation System (in Korean), Textbook Publishing Co., 2004.
Understanding Visual Communication (in Korean), Dooyang Publishing Co., 2009.
Visual Immersion (in Korean), Communication Books, 2015.

Copyright 2014-2015 © SICSSAM. All rights reserved.